The Masterplan
Situation
In 2024, Denmark has incinerated over 3 million tons of residual waste, resulting in 1.7 million tons of CO₂ emissions.
This marks an 8% increase over the past five years and a 34% rise over the last fifteen years. These increases persist despite multiple European Union regulations and the Danish government's ambitions to reduce emissions.
The Danish target is to decrease CO₂ emissions from 1.7 million tons to 0.5 million tons over the next ten years. As of right now, all Danish waste sorting is entirely up to the citizens. Why? Because politicans don't believe this technology exists. Easysort is here to prove them wrong!
Main Issues
Low Sorting Purity
It is extremely challenging to ensure that everyone sorts their trash with the purity necessary for effective recycling.
Unsorted Residual Waste
Residual waste in Denmark, regardless of its source, is not sorted. When waste purity is insufficient or residual waste remains unsorted, it is burned, releasing CO₂.
Vision
We envision a new future with as little human waste sorting as possible. Sorting waste is not only frustrating, it's also expensive in time for citizens, in money for the municipalities and at times ineffective.
We want robots to sort as much waste as possible saving money, time and waste from being burned.
Solution
We act as a middleman between the residual waste from companies and the burning facilities. Our services for companies and organizations involve:
Collection
Either they deliver or we pickup residual waste and transport to our central facility.
Robotic Sorting
Advanced robots sort the waste with high precision.
Distribution
Sorted materials are returned to suppliers and integrated into new products through existing transportation lines by vendors such as Marius Pedersen or Stena Recycling.
Value Proposition
So why should companies buy? And how do we make money?
Easy Setup
Our service is as easy to set up as can be. For companies, as soon as they pay us, the solution is implemented. They either redirect their usual garbage trucks, or we pay vendors to deliver their waste to us.
Cost Effective
Our prices can slightly undercut that of burning waste. This is possible because of high taxes on burning waste. As we can sort waste at extremely high purities, this too is valuable for recycling plants and manufactures.
Save CO₂, strengthen your online profile to customers all while saving money.
This already exists?!
Partly yes, partly no. Let's have a look at other companies.
Norway/Netherlands
Large facilities sorting all kinds of waste already exist. The issue is that traditional methods have a hard time keeping purity high and often has to discard large amounts of waste.
UK Companies
Recycleeye and GreyParrot develop waste sorting software, but focus on industry waste and only offer the software side of the equation. We offer a complete solution, and begin by doing the service ourselves.
Danish Market
Aris Robotics also develop sorting software/apps for the general public. This is different from our approach; We do the sorting for companies, focusing directly on residual waste in public and office spaces.
Current Status (Apr 2025)
Market
We currently have 3 companies interested in our solution. We are actively looking for the best approach to implement our solution. We are looking to do pilot projects with companies over the summer, and looking for factories to test with.
Development
We have recieved 150.000 DKK in funding. We are developing our first production robot for our second test end of May. Our prototype was used for our first test, and we are currently fixing the issues that arose.
Roadmap
The next 6 months are all about preparing and successfully running a pilot project with DTU Campus Service. To do so we need to first test our current robot, find the most important limitations and resolve those.
We are actively looking for funding to accelerate our timeline. We have customers ready to test our solution, but we need to make sure it's ready.
Ready to Join?
We are looking for Mechanical, Electrical, Software and AI engineers.